Uber runs marketplaces that match riders with drivers, eaters with restaurants and stores, and shippers with trucking carriers in more than 70 countries, tied together by one app, one account and the Uber One membership.
Uber runs marketplaces that match people who need something moved with people who will move it.
In the Uber app, a rider requests a car and a nearby driver accepts; the app sets the price up front, routes the driver and handles payment. The same app, and the Uber Eats app, lets people order meals, groceries, alcohol and convenience goods from local merchants, carried by couriers who are independent drivers on bikes, scooters and in cars. Uber Freight matches shippers' truckloads with trucking carriers. Uber One, a paid membership, ties rides and delivery together with discounts and perks, and Uber sells advertising inside its apps.
Riders can also book taxis, scooters, rentals, transit tickets and, in some cities, robotaxis from partners such as Waymo, which run on Uber's network. Uber operates in over 70 countries and more than 15,000 cities, mainly the US and Canada, Latin America, Europe, the Middle East, Africa and Asia Pacific, excluding China and Southeast Asia. It was founded in 2009 and is headquartered in San Francisco.
Who uses it
Consumers who ride and order food and groceries; the drivers and couriers, independent contractors in more than 70 countries, who earn on the platform; restaurants, grocers and retailers selling through Uber Eats; shippers and trucking carriers on Uber Freight; and brands and merchants buying ads in the apps.
How it makes money
Uber mostly earns a fee on each trip or order. In most markets it acts as an agent: the rider or eater pays the full price, the driver and the merchant keep their earnings, and Uber records its fee, net of driver earnings and incentives, as revenue. In some markets, and for most of Freight, Uber is responsible for the service and records the full amount, with payments to drivers and carriers as costs. On top come Uber One membership fees, advertising sold to restaurants and brands, and fees from businesses using Uber for Business and Uber Direct. Prices move with demand in real time.
Source: the company's filing